Bronx Rhymes - Official Launch

Bronx Rhymes <http://transition.turbulence.org/Works/bronx_rhymes/index.php>

Dj Kool Herc <http://transition.turbulence.org/Works/bronx_rhymes/03.php>

Kool Herc grew up at 1520 Sedgwick, now known as the birthplace of hip hop



The Birthplace of Hip Hop

Over 25 years ago musical pioneers like Kool Herc, Afrika Bambaataa and
Grandmaster Flash helped launch one of the most influential and
empowering cultural movements of our time. Bronx Rhymes, a multi-media
installation by digital artists Claudia Bernett and Maria Ioveva,
celebrates the innovative artistry, inspirational impact and community
contributions of hip-hop. It highlights now legendary locations and
milestones through a guerilla graphics campaign in the borough where it
all began.

Bronx Rhymes not only commemorates the early days of hip-hop, but renews
its cultural significance with BronxyRhymes.org
<http://bronxrhymes.org>, where a new generation of rhymers are invited
to reinvigorate hip-hop's rich history and become part of its continual
evolution.

Got Rhymes?

An ongoing series of Bronx Rhymes posters are installed at iconic
hip-hop landmarks throughout the South Bronx. Each poster describes the
historical significance of that location in the form of a rhyme, and
invites passersby to txt their own rhymes in response.

TXT BRO3 + your rhyme to 41411
(160 Character Max, Standard Rates Apply)

Submissions appear on the BronxRhymes.org website along with the
original rhyme, generating a continually evolving community composition.
Over time, Bronx Rhymes will grow into an archive of insights and
emotions - a forum for personal expression and a testament to hip-hop's
ability to engage and provoke.



Afrika Bambaataa
<http://transition.turbulence.org/Works/bronx_rhymes/03.php>

Afrika Bambaataa played parties at the Bronx River Houses


DJ Kool Herc mounted
<http://flickr.com/photos/claudybee/sets/72157609575409979/>


KRS-One <http://flickr.com/photos/claudybee/sets/72157609575409979/>

Grand Wizard Theodore
<http://flickr.com/photos/claudybee/sets/72157609575409979/>


Grandmaster Caz
<http://flickr.com/photos/claudybee/sets/72157609575409979/>

*Claudia Bernett* is an artist and designer living and working in New
York City. Since receiving her MFA from Parsons School of Design in
2000, she has been creating work that operates at the intersection of
the digital and physical realms, and explores cognitive responses to
human-computer interaction. She also works as an interaction designer in
the Mobile and Emerging Platforms group at R/GA where she leads the user
interface development on a wide variety of digital tools, toys, and
experiences.

*Maria Ioveva* is an interaction designer and motion graphics artist.
Her interest in urban narratives has led her to the creation of
"after-images" of the city -- animated dreamscapes in which past,
present and fantasy intertwine. In her projects she has reimagined
classic New York silhouettes such as the Brooklyn water-towers and the
abandoned High Line rail line. She received an MFA degree from Parsons
School of Design in 2005, and currently works as an Interaction Designer
at R/GA for the Nike+ account.

Bronx Rhymes is a 2008 commission of New Radio and Performing Arts, Inc.
It was made possible with funding from the Jerome Foundation.

For any additional questions about the site, visit bronxrhymes.org
<http://www.bronxrhymes.org>.